Croatian football experienced a historic breakthrough with the signing of a new contract for the sale of television and marketing rights, the total value of which exceeds €59 million. This amount represents the largest single contract in the history of domestic sports, spanning a period of five seasons starting in 2025/26.
Key details of the contract
The value of the contract exceeds EUR 59 million for five years and includes the rights to broadcast all matches of SuperSport HNL, the SuperSport Croatian Football Cup, the Supercup, and marketing rights related to competitions under the umbrella of HNS.
The new rights holder is an international consortium led by a renowned sports agency, with the participation of local and regional media companies. The duration of the contract is valid from the 2025/26 season until 2029/30.
What does the new agreement bring?
Most of the amount will be distributed to the first-league teams, which will significantly increase their annual income and enable additional investments in infrastructure, the development of young players, and sports projects.
All HNL games will be available in HD, with advanced production, multiple cameras, analytical shows, and digital content.
The new contract also includes digital rights, which enable broader distribution of content through streaming platforms, social networks, and mobile applications.
Greater visibility of domestic football on the international market is expected, which can attract new sponsors and investors.
Historical context and significance
The previous contract was around 10 million euros per year, while the new one brings a growth of almost 20% per season.
With this contract, Croatia has overtaken most neighboring countries in terms of the value of TV rights, confirming the growth of interest in the domestic league and the quality of the competition.
The representatives of the clubs and HNS emphasized that this is a crucial step for the further development and professionalization of Croatian football.
The new contract on TV and marketing rights brings Croatian football financial stability, greater visibility, and professionalization of the competition. It is expected that this step will further improve the quality of the domestic league and enable the clubs to be more competitive in European competitions.
Statements and expectations
This is a historic day for Croatian football. The new contract will provide clubs with stability and additional investments, and fans with an even better match experience – Marijan Kustić
Increasing income from TV rights will enable us to compete on the European stage and invest in the development of young players – club representatives
